Companies

Why should I/we use Koo-i?

All other forms of advertising whether hand-to-hand leafleting, public billboards, digital billboards, TV, radio, even traditional social media; can only achieve varying levels of success in raising awareness of a product, brand or service. These all require a further voluntary step to be made by your prospective customer to then visit either your website or place of business.

Setting up a Koo-i Button (our specially designed Koo-i Widget), and loading it with credit is the first marketing tool of it’s kind, where even before you have spent time and money on having people see your advert with no guarantee anyone will ‘bite’; with a Koo-i Button you will drive attention and traffic directly to the website you would like people to visit. This is achieved by setting up a Koo-i Button on the web page you would like to drive an audience to. In addition, when a visitor clicks on your Koo-i Button, they will share your advert for an equal or proportioned share price (see below), and this will be posted on their social media wall, and viewed by their x number of connections.

What is a Koo-i Button / Widget?

A Koo-i Button as a Widget by definition is a small gadget, an application, or a component of an interface that enables a user to perform a function or access a service.

The Koo-i Button is a clever Widget (designed as an app logo). It holds the image (advert) uploaded by a company that users (Koo-i members) can share (by clicking on it), and the member gets paid for the share. It also shows whether or not there is any credit remaining, and if so, will show a ‘digital mercury gauge’ with percentage of credit remaining.

How much does a Koo-i Button cost?

The cost of a Koo-i Button is directly related to the budget you wish to set. The more credit you load, the cheaper the price per share will be for the company.

How much can I/we load onto a Koo-i Button?

The minimum budget you can load onto a Koo-i Button is 0.50p*. You may set any amount from 0.50p* and above to any 2.d.p. The current maximum transaction amount a company can put through is £20,000*. If you would like to set up a button that can hold more credit, please contact us at: business@koo-i.click

(*Or our equivalent live conversion rate to USD, EUR, SEK.)

How do I control the amount paid out to sharers?

You are requested to set the minimum and maximum pay out levels. This can act to set the tone of your campaign as well as control costs. The Koo-i Button will then never pay-out outside these boundaries you have set. Koo-i’s algorithm is designed to further proportion payment amounts within your minimum and maximum levels based on your Koo-i Button settings.

Is there a company membership fee?

There are currently no membership fees for companies.

What are the ‘5 easy steps’ for companies to set-up a Koo-i Button?

1. 1. Name the campaign and provide the url link to where the Koo-i Button will be located.
2. 2. Upload the advert image.
3. 3. Select the appropriate colour watermark and confirm you are happy with the advert image.
4. 4. Set up pay out preferences and make your payment, or release for free (free Koo-i Buttons will not receive any Koo-i community promotion).
5. 5. Copy the code provided and paste on your website webpage ‘behind the scenes’ in a raw html code box.

What is the max file size allowance for the advert image?

The image filesize must be under 1 MB and and dimensions of 2,048 by 2,048 pixels or less.

What happens if my/our Koo-i Button is rejected?

If your Koo-i Button is rejected it will only be because of the image you have loaded. The image will be in violation of Koo-i’s T&Cs, which you would have agreed to when signing up to our service and again upon purchase of a Koo-i Button.

Upon first rejection, you will receive an email informing you of the rejection and you have an opportunity to make necessary amendments. You may not receive specific feedback unless you contact us at business@koo-i.click.

If your advert is rejected for a second time, you will again receive an email and another opportunity to make the necessary improvements to the image to bring it in line with our T&C’s.

If your advert is rejected for a third time, you will receive an email and have one final opportunity to make the necessary improvements to the image to bring it in line with our T&C’s.

If your advert is rejected for a fourth time, then the Koo-i Button is simultaneously cancelled and your Koo-i Button budget credit will sit on your account until you wish to use it.

The Koo-i fee is non-refundable and will have been used to support the administration of the Koo-i Button authorisation process which is utilised with every transaction.

Your budget credit is non-refundable, however will sit on your account for up to 1 year, ready for you to load onto a new Koo-i Button when you want.

What is the difference between equal and proportioned sharing?

Equal sharing option: Set your Koo-i Button to share your budget equally across a set number of sharer’s. Every sharer will receive the same payment amount. This is the simplest set up and can act to stimulate an extra level of buzz surrounding your campaign.

Proportioned sharing option: Set your Koo-i Button to share your budget in differing proportions, aimed at rewarding more money to users with more connections. Koo-i distinguishes these as low, medium and high value sharers*. You can set which country the Koo-i member must originate from (currently limited) and which social media platforms you want to have your advert shared onto. Koo-i’s algorithm is designed to always pay more to more connections, and pay more to those that select more than one platform (if you have authorised more than one to be selected).

*What is a low, mid and high value sharer?

The minimum amount of connections a user must have to be able to earn on any selected platform is 50.

• A low value sharer is a Koo-i member that has >49 but <350 connections.
• A mid value sharer is a Koo-i member that has >349 but <750 connections.
• A high value sharer is a Koo-i member that has >749
• A super value sharer is a Koo-i member that has a significantly high number of connections. (Super value shares are set up privately via Koo-i’s Verified Twitter account: @koo_iveri)

There are more proportioned ‘levels’ programmed within our algorithm, but we’re afraid we have to keep this to ourselves. Users are always motivated to have more connections and share to more platforms (that are authorised/set by you).

If more than one platform is selected to share, then the total number of connections is calculated and used within the same boundary’s set above.

What other demographics can I/we control?

As stated above, along with selecting proportioned sharing which pays more money to those with more connections, you can also set which country the Koo-i member must originate from (currently limited) and which social media platforms you want to have your advert shared onto.

Stipulating which country you wish your Koo-i Button to pay out to will mean only users from the chosen country can receive payment. Anyone else can share the advert for free.

Choosing which social media platforms you wish your Koo-i ad to be shared onto at set-up will mean users will receive more money for the more platforms they select at the point of sharing.

Choosing which social media platforms you wish to advertise your Koo-i ad on can also mean users will receive enhanced payments if they meet your chosen criteria.

How quickly will my/our Koo-i Button be reviewed and authorised?

We have set a service level agreement of 24 hours. However, you should experience a very prompt response upon purchasing a Koo-i Button. In the event of delays or technical difficulties, please try to refrain from contacting us until 24 hours has passed. Please also check for updates on our corporate twitter account: @koo-isupport. Any problems will be communicated promptly to try to provide the best service possible.

What rules do I/we have to follow for my/our advert to fully comply with Koo-i’s T&C’s?

We aim to support only the most professional adverts that comply with the following platforms/organisations: FACEBOOK INC, TWITTER INC, GOOGLE PLUS (OWNED BY GOOGLE INC), LINKEDIN CORPORATION, FEDERAL COMMUNICATIONS COMMISSION (USA), THE ADVERTISING STANDARDS AUTHORITY LTD (UK), THE EASA; EUROPEAN ADVERTISING STANDARDS AUTHORITY (FOR EU COUNTRIES).

Why are there no refunds?

As stated above, if your advert is rejected for a fourth time, then the Koo-i Button is simultaneously cancelled and your Koo-i Button budget credit will sit on your account until you wish to use it.

The Koo-i fee is non-refundable and will have been used to support the administration of the Koo-i Button authorisation process, which is utilised with every transaction.

Your budget credit is non-refundable, however any unused budget credit from a rejected Koo-i Button will sit on your account for up to 1 year, ready for you to load onto a new Koo-i Button when you wish to use it.

Once a Koo-i Button with credit has been authorised, it is immediately available in the public domain*, and the speed at which the credit level may decrease can be extremely quick. Koo-i has taken the decision to ensure Koo-i Buttons are never cancelled once live**. This is to ensure Koo-i members receive a consistent service level and to avoid any collateral damage to brands. If Koo-i receives complaints that a Koo-i Button is not on the url provided, and following a swift investigation upholds the complaint, we will shut down the active Koo-i Button, notifying the company, and unless it is re-instated within 24 hours all remaining credit will be forfeited by the company. If a company would like to move the Koo-i Button to a new url location, then it may do so at a £20*** administration charge.

*available so far as the Koo-i Button is set up to allow distribution.

**subject to Koo-i’s T&C’s.

***or our equivalent set conversion rate to USD, EUR, SEK.

What if a sharer deletes our advert from their social media platform after they’ve shared it?

If a share is deleted within 7 days then our system will be unable to verify the share and the sharer will not receive payment. You will be credited the failed share amount onto your account within 30 working days.

How long will my Koo-i Button last?

This is impossible to know. It could last 10 minutes or possibly many weeks or even months. It depends who wishes to share your advert. As we extract data from our prototype, we’ll be able to answer this one a lot better. But rest assured, once a Koo-i Button has run out of credit, it will still work for free, until you remove it from your site.

Can I reload my current Koo-i Button with more credit?

As of our current release, this is not possible. However, we are already working to make your lives easier and make this possible.

Can you guarantee a return on my Koo-i Button investment?

As with any form of advertising, there can be no guarantee on return on investment. But what we can offer, that no one else can, is by using a Koo-i Button, you can drive traffic directly to your website. We have removed the secondary voluntary step a prospective customer needs to make to convert from viewing an advert to visiting your site. Moreover, those that visit will share your advert and further advertising will occur as visible on users’ mobile phones and tablets.

What reporting tools do I get?

Once your Koo-i Button is live, you will be able to track the number of shares, your spent and remaining budgets, button type (i.e. free/equal/proportioned) and when the Button was created. We are continuously working to bring you deeper analytics.

How do I cancel my account?

As a holder of a company account please email: business@koo-i.click.

What is a ‘verified or high profile social media account’?

A person of interest or someone who has perhaps thousands of followers/connections. Verified accounts are accounts verified by facebook/twitter/google+ as the official accounts belonging to the person or company purporting to be a person(or place or business)-of-interest, often signalled by a mark or blue tick next to their name.

What is ‘Ad Transparency’?

Many advertising authorities are concerned that many high profile individuals are advertising products through their social media accounts to millions of followers (for money), but are not clearly stating the post is in fact an ad.

All Koo-i ads have a ‘Koo-i watermark’ – so there is no question that our images are an advert. It is clear and transparent.

The Koo-i watermark can be set to one of three colours to contrast effectively with the image background. Our familiar green/yellow logo, white or grey.

How can Koo-i help?

Whether you are the owner of a verified account, or a brand/company that wishes to contract with a particular social media account owner. Koo-i is on hand to match parties and mediate the right deal for you. Please initiate contact through @koo_iveri or email us via business@koo-i.click.